Black Ops Advertising: Native Ads, Content Marketing And The Covert World Of The Digital Sell
(eBook)

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Published
OR Books, 2016.
Format
eBook
Language
English
ISBN
9781944869168

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APA Citation, 7th Edition (style guide)

Mara Einstein., & Mara Einstein|AUTHOR. (2016). Black Ops Advertising: Native Ads, Content Marketing And The Covert World Of The Digital Sell . OR Books.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Mara Einstein and Mara Einstein|AUTHOR. 2016. Black Ops Advertising: Native Ads, Content Marketing And The Covert World Of The Digital Sell. OR Books.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Mara Einstein and Mara Einstein|AUTHOR. Black Ops Advertising: Native Ads, Content Marketing And The Covert World Of The Digital Sell OR Books, 2016.

MLA Citation, 9th Edition (style guide)

Mara Einstein, and Mara Einstein|AUTHOR. Black Ops Advertising: Native Ads, Content Marketing And The Covert World Of The Digital Sell OR Books, 2016.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID03e74f06-8632-8162-0450-82245f340cc4-eng
Full titleblack ops advertising native ads content marketing and the covert world of the digital sell
Authoreinstein mara
Grouping Categorybook
Last Update2024-02-29 09:11:11AM
Last Indexed2024-03-27 02:04:26AM

Book Cover Information

Image Sourcehoopla
First LoadedOct 3, 2022
Last UsedMar 14, 2024

Hoopla Extract Information

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    [synopsis] => From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising-all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE-the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
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