Black Ops Advertising: Native Ads, Content Marketing And The Covert World Of The Digital Sell
(eBook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Published
OR Books, 2016.
Format
eBook
Language
English
ISBN
9781944869168
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Mara Einstein., & Mara Einstein|AUTHOR. (2016). Black Ops Advertising: Native Ads, Content Marketing And The Covert World Of The Digital Sell . OR Books.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Mara Einstein and Mara Einstein|AUTHOR. 2016. Black Ops Advertising: Native Ads, Content Marketing And The Covert World Of The Digital Sell. OR Books.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Mara Einstein and Mara Einstein|AUTHOR. Black Ops Advertising: Native Ads, Content Marketing And The Covert World Of The Digital Sell OR Books, 2016.
MLA Citation, 9th Edition (style guide)Mara Einstein, and Mara Einstein|AUTHOR. Black Ops Advertising: Native Ads, Content Marketing And The Covert World Of The Digital Sell OR Books, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | 03e74f06-8632-8162-0450-82245f340cc4-eng |
---|---|
Full title | black ops advertising native ads content marketing and the covert world of the digital sell |
Author | einstein mara |
Grouping Category | book |
Last Update | 2024-02-29 09:11:11AM |
Last Indexed | 2024-03-27 02:04:26AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Oct 3, 2022 |
Last Used | Mar 14, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2016 [artist] => Mara Einstein [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9781944869168_270.jpeg [titleId] => 11837959 [isbn] => 9781944869168 [abridged] => [language] => ENGLISH [profanity] => [title] => Black Ops Advertising [demo] => [segments] => Array ( ) [pages] => 252 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Mara Einstein [artistFormal] => Einstein, Mara [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics [1] => Consumer Behavior ) [price] => 0.99 [id] => 11837959 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising-all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE-the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment. [url] => https://www.hoopladigital.com/title/11837959 [pa] => [subtitle] => Native Ads, Content Marketing And The Covert World Of The Digital Sell [publisher] => OR Books [purchaseModel] => INSTANT )