Designers Don't Read
(eBook)
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Published
Allworth, 2010.
Format
eBook
Language
English
ISBN
9781581157314
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Citations
APA Citation, 7th Edition (style guide)
Austin Howe., & Austin Howe|AUTHOR. (2010). Designers Don't Read . Allworth.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Austin Howe and Austin Howe|AUTHOR. 2010. Designers Don't Read. Allworth.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Austin Howe and Austin Howe|AUTHOR. Designers Don't Read Allworth, 2010.
MLA Citation, 9th Edition (style guide)Austin Howe, and Austin Howe|AUTHOR. Designers Don't Read Allworth, 2010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
Grouped Work ID | ccd03c41-aa6b-ddc1-244c-2c7cd4c4d030-eng |
---|---|
Full title | designers don t read |
Author | howe austin |
Grouping Category | book |
Last Update | 2024-05-15 02:00:53AM |
Last Indexed | 2024-06-08 06:50:46AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Sep 26, 2022 |
Last Used | Sep 26, 2022 |
Hoopla Extract Information
stdClass Object ( [year] => 2010 [artist] => Austin Howe [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/ssd_9781581157314_270.jpeg [titleId] => 12353914 [isbn] => 9781581157314 [abridged] => [language] => ENGLISH [profanity] => [title] => Designers Don't Read [demo] => [segments] => Array ( ) [pages] => 224 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Austin Howe [artistFormal] => Howe, Austin [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Advertising [1] => Branding & Logo Design [2] => Commercial & Corporate [3] => Design [4] => Essays [5] => Graphic Arts [6] => History & Criticism [7] => Industrial [8] => Personal Growth [9] => Self-help [10] => Success [11] => Typography ) [price] => 1.49 [id] => 12353914 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => Austin Howe is a creative director, writer, advocate, and cheerleader for design-but not a designer. He believes "in the wonder and exuberance of someone who gets paid-by clients to do what he loves." Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there's a villain in these elegant, incisive, amusing, and inspiring essays, it's ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design "as a system, as a way of thinking, as almost a life style." Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear "a 10-year commitment to make everything we do for every client a gift." If this sounds like the designer is the client's factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don't Read is intended to function like a "daily devotional" for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don't Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don't Read's delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting! [url] => https://www.hoopladigital.com/title/12353914 [pa] => [publisher] => Allworth [purchaseModel] => INSTANT )