Customer IMPACT Agenda: Doing Business from the Customer's Perspective
(eBook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Published
Philip Winters, 2015.
Format
eBook
Language
English
ISBN
9780990466710
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Phil Winters., & Phil Winters|AUTHOR. (2015). Customer IMPACT Agenda: Doing Business from the Customer's Perspective . Philip Winters.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Phil Winters and Phil Winters|AUTHOR. 2015. Customer IMPACT Agenda: Doing Business From the Customer's Perspective. Philip Winters.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Phil Winters and Phil Winters|AUTHOR. Customer IMPACT Agenda: Doing Business From the Customer's Perspective Philip Winters, 2015.
MLA Citation, 9th Edition (style guide)Phil Winters, and Phil Winters|AUTHOR. Customer IMPACT Agenda: Doing Business From the Customer's Perspective Philip Winters, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | 657b86da-ebc9-1c6f-a7f8-fef8006f9278-eng |
---|---|
Full title | customer impact agenda doing business from the customers perspective |
Author | winters phil |
Grouping Category | book |
Last Update | 2024-02-29 09:11:11AM |
Last Indexed | 2024-05-11 03:36:05AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Mar 17, 2023 |
Last Used | Mar 18, 2023 |
Hoopla Extract Information
stdClass Object ( [year] => 2015 [artist] => Phil Winters [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9780990466710_270.jpeg [titleId] => 14375605 [isbn] => 9780990466710 [abridged] => [language] => ENGLISH [profanity] => [title] => Customer IMPACT Agenda [demo] => [segments] => Array ( ) [pages] => 250 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Phil Winters [artistFormal] => Winters, Phil [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics [1] => Consumer Behavior [2] => Marketing [3] => Strategic Planning ) [price] => 2.49 [id] => 14375605 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve this, it's important to understand the entire customer experience long before they may be in touch with your organization. Effectively: seeing your own organization from the viewpoint of your customers. Once you've taken your customer's perspective and considered their preferred touchpoints, you will discover surprising new customer interaction opportunities and business approaches. This also gives you the ability to prioritize and gain more value from your existing initiatives. Phil Winters explains how both BtoC and BtoB organizations can come to understand their customers in the age of customer control, digital communication, social media and big data. You will learn about productive strategies that harmonize modern and traditional touchpoints to not only satisfy, but measurably delight customers. The various methods are, illustrated through diverse practical examples. In addition, a complete "how to" section, including online workshop material, is included to help readers put the ideas in practice. [url] => https://www.hoopladigital.com/title/14375605 [pa] => [subtitle] => Doing Business from the Customer's Perspective [publisher] => Philip Winters [purchaseModel] => INSTANT )