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"Founder of business strategy consulting firm argues that customers are more persuaded by improvised conversations than scripted sales pitches. Presents techniques and practices for six habits people can learn to enable spontaneous conversations that persuade customers to say 'yes'"--
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THE 30 SECOND MESSAGE CAN CHANGE YOUR LIFE. SOUND IMPOSSIBLE? BELIEVE IT. IT'S TRUE! You can get your point across in 30 seconds. Media research proves it. Television commercials capitalize on it. People are only able to give their full, undivided attention in 30 second "bites." Milo Frank, former CBS television talent and casting head, who teaches communication skills to the top executives of such Fortune 500 companies as AT&T, IBM and Bank of America,...
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"Develop the confidence and poise needed to take your communication skills to the next level Preparing for a presentation, interview, or salary negotiation can instill a sense of dread and fear in many people. Part of the fear comes from the risk of beingcaught off-guard and having to improvise on the spot. This is where the tools associated with improv come into play. While improv is traditionally associated with acting, it can also be a useful tool...
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"An essential guidebook for honing business communication skills... Communications expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion-for building solid relationships, and for increasing credibility in the workplace. With lessons from politics, pop culture, business, family life, and current events, the book identifies common reasons that communicators fail to accomplish their goals,...
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"One of the first books in McGraw Hill's NEW Business Essentials Series providing savvy strategies and specific action steps to improve business communication skills for today's new world of work"--
No matter how great your knowledge, expertise or experience, poor communication skills undermine your ability to get your message across, achieve your objectives, and build crucial relationships. To advance your career—and succeed in other aspects of...
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"Leadership Mastery: Ten Steps to Unlock Your Full Potential" is a must-read for aspiring leaders, seasoned professionals, and anyone seeking to enhance their leadership abilities. It serves as a guidebook and mentor, providing invaluable insights and practical strategies that will inspire, empower, and guide readers on their leadership journey.
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"You appreciate your coworkers, but do they feel appreciated? In today's workplace it is crucial for employees to feel valued. But that's a challenge when you and your employees communicate appreciation differently. Dr. Gary Chapman and Dr. Paul White help you: Elevate employee engagement by making your staff feel truly valued ; Decrease turnover and increase loyalty with your employees and supervisors ; Reduce cynicism and create a more positive...
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This user-friendly book is filled with guidelines to help you write performance objectives, reviews, appraisals, and other performance documentation. The book's tips and tools help you find language that's clear, descriptive, objective, and acceptable in today's workplace. Examples, questions, and activities will help you learn on your own, with your team, or with others in your organization.
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DON'T LET YOUR WRITING HOLD YOU BACK.
When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your...
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Comunicación en cuatro pasos es una guía práctica para construir tu discurso, generar confianza y dominar las técnicas de comunicación que permiten alcanzar el liderazgo en cualquier ámbito de la vida, especialmente en el mundo de los negocios. La obra enseña desde cómo diseñar una campaña, organizar profesionalmente cualquier tarea de comunicación (un evento, un estudio en redes sociales, una presentación, etc) a cómo gestionar una crisis...
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Want to take your career to new heights with powerful communication skills? Then "Business Communication Management" is your ticket to the top. This trailblazing guide will transform how you connect within the business world. Kickstart your journey with an immersive look inside the dynamic world of professional communication. Whether through written, spoken, visual or digital mediums, discover how to influence others and get results. Master the nuanced...
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In our attention-deficit world, words alone never seem to cut it. Increasingly, we revel in images. Picture Collaboration provides facilitators, of all types, a visual approach to understanding and communicating what it truly means to work together, and get things done. It applies a visual lens to collaborative practices. Our brain is a visual processing dynamo. Adding visualization to your collaboration toolkit will benefit you, and those you serve....
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EVEN WELL-INTENDED PEOPLE CAN CAUSE HARM Have you ever heard yourself or someone else say: "Some of my best friends are... (Black, White, Asian, etc.)"? "I don't think of you as... (Gay, Disabled, Jewish, etc.)"? "I don't see color, I'm colorblind"? These statements and dozens like them can build a divide between us and the people we interact with. Though well-intended, they often widen the diversity gap sometimes causing irreparable harm personally...
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Entender el comportamiento social de los consumidores en línea y fuera de línea es esencial para el desarrollo de estrategias de comunicación de marketing viables.
Los medios digitales y sociales han estimulado a las marcas a desarrollar tácticas de investigación que avancen en el ámbito de la conducta social de los consumidores en línea. La observación y la comprensión de cómo los consumidores se comportan e interactúan entre sí ha dado...
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Sobre el emprendimiento es importante señalar que hay varios tipos pero es un hecho que todos ellos partieron de la iniciativa emprendedora empresarial y, confirmada la importancia de los otros, como por ejemplo el emprendimiento sostenible, del desarrollo social, el enfoque de este estudio es el emprendimiento empresarial o corporativo. Se obedece una cronología de sistematización del concepto alineado con hechos como la revolución industrial...
17) HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by
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The best leaders know how to communicate clearly and persuasively. How do you stack up?
If you read nothing else on communicating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact-no matter what the situation.
Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the...
18) Los secretos del Marketing en Redes Sociales 2020: Descubre cómo construir una marca, convertirte
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Aquí un extracto de "Los secretos del Marketing en Redes Sociales 2020" Hacer Social Media es un término que ha cobrado relevancia en los últimos tiempos. Es el uso correcto de las redes sociales, aunque cuidado, Social Media Manager no es lo mismo que Community Manager y es de los primeros puntos que se aclaran iniciando este trabajo.
El concepto de usar redes sociales no es solamente regalar likes a las publicaciones e imágenes de los amigos...
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Dr. Kenneth Anderson brings you "Participation Leadership Equals Success", a must-read guide to help people in leadership roles across all different backgrounds and businesses become more effective and successful. It's time to become the leader that you are meant to be! Through the insight and advice in this book, you are certain to improve your effectiveness and influence in your respective role.
This motivational book helps leaders become active...
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"The Pirate Code: Unconventional Business Wisdom for Modern Entrepreneurs" authored by John Dessauer serves as a captivating voyage into the world of business through the lens of pirates from the Golden Age (1650-1730). This intriguing guidebook draws parallels between the audacious, risk-embracing nature of pirates and the strategic mindset essential for success in today's business landscape.
Beginning with Chapter 1, the book cleverly juxtaposes...
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