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Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future. Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a...
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Studies in neuroscience reveal that the way we learn doesn't always match up with the way we are taught. To stay competitive academically, economically, and technologically, we need to apply the proven principles of disruptive innovation to our educational system. Disrupting Class will show you how to:
* Help more students succeed through customized learning.
* Meet the demand for new technology, especially computers, in student-centric classrooms.
*...
3) HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore
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Stop pushing products-and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.
Leading experts such as Ted Levitt and Clayton...
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In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make-from focusing on the wrong customers to choosing the wrong products to develop-that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right. Since 1922,...
5) HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Busines
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Rethink how your organization creates, delivers, and captures value--or risk becoming irrelevant.
If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.
This book will inspire you to:Assess whether your core business model...
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The best of Clayton Christensen's seminal work on disruptive innovation, all in one place.
No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen's foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts, you need to understand clearly what disruption is and how it works, and know how it applies...
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