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Summary, Analysis & Review of Jonah Berger's Contagious by Instaread
Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread.
Any product or idea can go viral. It doesn't take a big advertising budget or a celebrity...
Author
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Summary, Analysis and Review of George Akerlof's and et al Phishing for Phools by Instaread
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In Phishing for Phools, George Akerlof and Robert Shiller explain the economics of fraud by incorporating fraudulent and unfair transactions into free-market economic models. Conventional economic models that presuppose a free market often assume that customers make decisions based on their long-term interests. They posit that the market moves...
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