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"For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital...
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Here are some of the testimonials from people who used the advice from the book:
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"Very enjoyable and an easy read. I love that this provides clear direction that everyone can use to write a letter when you have a bad experience with a business. Wish I had this a few years ago when our hotel room was double-booked and another couple came into our room around midnight! I knew there should have been some type of compensation...
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Unlock the Secrets to Thriving in Tomorrow's Business World!Are you ready to embark on a journey into uncharted territory, where innovation and opportunity converge to shape the future of entrepreneurship? "Navigating New Horizons" is your essential guide to understanding and harnessing the power of emerging niches and trends, ensuring your business not only survives but thrives in the ever-evolving landscape of commerce.In this groundbreaking eBook,...
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Greetings and welcome! In this engrossing book, we embark on an investigation into the most well-known brands in the world, learning about their fascinating histories and evaluating their benefits, drawbacks, opportunities, and threats. Each chapter focuses intently on a specific brand and provides detailed details on both their accomplishments and failures. These companies, which include household name brands and technical trailblazers, have changed...
5) Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But, in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique...
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Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is created. If you have a brainstorming meeting and dream up dozens of new ideas, then you have displayed creativity but there is no inventiveness until something gets implemented. So, creativity and inventiveness go together hand in hand.
With his usual...
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This book is an excellent resource for anyone looking to supplement their retirement income. It provides practical advice and tips that are easy to follow and implement. With this book, you'll be well on your way to unlocking extra income and enjoying a more prosperous retirement!GOLDEN INSIGHTS: Unlocking Extra Income - A Retiree's Guide to Surveys & Reviews, is a comprehensive guide for retirees who want to earn extra income. It's divided into six...
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Are you tired of dealing with frustrating situations in your business? Do you want to turn those frustrations into opportunities for growth and success? Then this book is for you. In "The F… Word Advantage", we explore the concept of frustration and how it can be transformed into a powerful tool for improving your business. As a lean manufacturing professional, the author has seen firsthand how frustration can be turned into a catalyst for continuous...
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Bienvenido/a a "Encontrar un Producto Ganador para Vender en Amazon FBA". Si estás interesado/a en iniciar un negocio de comercio electrónico o ya tienes un negocio en línea, este libro es para ti. Amazon FBA (Fulfillment by Amazon) es una plataforma popular para vender productos en línea, y encontrar un producto ganador puede marcar la diferencia entre el éxito y el fracaso de tu negocio.En este libro, te guiaré a través de los pasos esenciales...
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Dans ce livre, plongez au cœur d'une odyssée captivante à travers les propriétés exceptionnelles et les applications révolutionnaires des matériaux nobles. Des cristaux photoniques qui redéfinissent les télécommunications optiques aux métaux rares propulsant l'électronique de pointe, ce livre offre une exploration complète et détaillée de ces matériaux précieux qui façonnent notre avenir.Le lecteur est invité à un voyage éducatif...
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With one announcement, Apple restored all the hopes and dreams of the Metaverse. But what can we expect inside this virtual world? The metaverse still has 5-10 years to materialize, which gives us time to find the newest gold rush. There are four ways to look at the metaverse: as an entrepreneur, content creator, investor, and consumer. To make money, you should evaluate and interact as all four entities to ensure you can predict the latest and greatest...
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When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction...
13) Save Yourself Save Us All: How We Can All Live Happily Into the 22nd Century: The Unique Post Co
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Today's lifestyles do not provide us with the foundations for true, long-term happiness. The causes of our problems are clearly identified, with achievable solutions proposed for us all.
The Covid-19 Disaster globally halted 'Normal Life', the root causes of this Disaster are revealed. This book offers the reader the opportunity for reflection, self-reassessment, and fresh analysis for the future pursuit of true Self-realisation and true Long-term...
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"Earth; the fool's gambling theatre" is a book about how to ascend to success easily and faster; the fool's way. For millions of years, human existence has survived on this earth through gambling maneuvers yet continues to silently condemn the very maneuvers that made us survive the hostility we have endured since human life existed. The book will make you view the world as a theatre of gambling. Whether you like it or not; it is. To survive in this...
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Land your next customer with total confidence you'll keep them for the long-term.
Keep Your Customers shares a fresh perspective on the old problem of customer relations. Ali Cudby shares with business leaders how to set up customer engagement for loyalty with a company culture to support it.
Keep Your Customers provides from real-world consumer behavior stories, business best practices and CEO-led case studies featuring industries ranging from technology...
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"George A. Akerlof, Co-Winner of the 2001 Nobel Prize in Economics" "Robert J. Shiller, Co-Winner of the 2013 Nobel Prize in Economics" "One of The Times Literary Supplement's Books of the Year 2016, chosen by Paul Collier" "Selected for Bloomberg View's "The Writing that Shaped Economic Thinking in 2016"" "Winner of the 2016 Gold Medal in Economics, Axiom Business Book Awards" "One of Foreign Affairs' Best Economic, Social, and Environmental (Economics)...
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Paul De Grauwe is professor of international economics at the London School of Economics and Political Science. He is the author or coauthor of several books, including The Exchange Rate in a Behavioral Finance Framework (Princeton) and Economics of Monetary Union.
In mainstream economics, and particularly in New Keynesian macroeconomics, the booms and busts that characterize capitalism arise because of large external shocks. The combination of...
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Sanjeev Goyal is professor of economics at the University of Cambridge and a fellow of Christ's College. He is one of the pioneers in the economic study of networks, and his work has appeared in leading international journals such as Econometrica, Journal of Political Economy, the Review of Economic Studies, and the Journal of Economic Theory.
Networks pervade social and economic life, and they play a prominent role in explaining a huge variety...
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Discover the transformative world of customer analysis and insight in this comprehensive introductory guide. Gain a fundamental understanding of what customer analysis and insight entail and why they are vital for any business. Real-life examples from various industries showcasing the profound impact of harnessing the knowledge of your customer base. Learn as well the main types, the customer insight tools available and the steps you need to take....
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As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers' definitions of value had begun...
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