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#1 The classic experiment done by Darley and Batson in 1973 proved how seemingly incidental contextual factors have a significant, but under-appreciated, influence on behavior. The situation, not the person, determines the behavior.
#2 The truth is that consumers have not changed at all since 1973. The more agencies try to convince us that everything is changing, and...
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#1 In the fall of 1981, BYU was ranked #1 in the country in football. The roar of the crowd echoed across campus every time BYU scored a touchdown. Leach was a fan of BYU's head coach, LaVell Edwards, and his innovative offensive system.
#2 Mike Leach was a big fan of BYU football, and when he and Sharon married in 1982, they moved to Southern California so he...
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#1 This book is for consultants and professional services providers who want to understand how clients buy consulting and professional services. We see lots of thorny problems that need solving, and we see lots of smart people ready to help.
#2 The most important thing in private practice is how to get clients, and yet we are taught nothing about selling. It's hard to...
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#1 The elder Zanuck, Darryl, was chairman of the board of directors of the Twentieth Century Fox Film Corporation and the Studio's Los Angeles-based executive vice president in charge of world-wide production. He was also wearing sunglasses and smoking a large black cigar.
#2 The turnaround of the Twentieth Century Fox Film Corporation interested me, as it seemed to...
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#1 The oil industry was the result of a big bang that occurred in 1859 when Edwin Drake and his hired man, Uncle Billy Smith, pulled the equivalent of maybe twenty forty-two-gallon barrels of crude oil from the ground on a good day. The first commercially viable gas-powered engine, and the ensuing addiction, were still a few generations away.
#2 By 1875, Rockefeller...
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#1 I have always been drawn to risk, and I've taken it at every point in my life. I was born in 1928 in a railroad town in eastern Oklahoma, and grew up with a family that was hardworking, self-sufficient, and honest.
#2 I had to learn to sit on my bottom, as my grandmother often told me. I had to give back a dollar I had found on the street because my mother, grandmother,...
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#1 The modern romantic comedy's origins can be traced back to the Russian Tea Room in Manhattan in 1984, when Nora Ephron and Rob Reiner met for what would be one of the most remarkable lunches in Hollywood history.
#2 Ephron's ability to get to the heart of something and share it with the widest possible audience was a skill she had come by honestly. She had taken her...
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#1 The Number One Secret of consulting is that it is a lot of work. You will have to fight off creditors, extortionists, and all your friends who want free meals, and you will have to deal with clients who follow your advice without question.
#2 The relationship between managers and consultants is often antagonistic, and this wastefully spends most of the money consultants...
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#1 This book will help you get inside the head of people who have built billion-dollar apps. It will share your insider's view of this world with you, along with interviews and conversations with these amazing mobile entrepreneurs.
#2 The most successful new technology companies are rewriting the rules in real time. A new wave of companies is rocketing to success in...
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Book Preview: #1 Romero, who was 11 at the time, jumped onto his dirt bike and went to the local arcade. He knew he wasn't supposed to be there, but he couldn't help himself. That was where the games were. He tapped the control buttons as the rocks flew toward his triangular ship and the Jaws-style theme music blipped in suspense.
#2 John Romero was born in 1967 in Arizona. His parents...
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#1 I had seen many different flavors of addiction in my work with teenagers, from sexually abused kids to drug-addicted students, but I had never seen anything like Dan, a young boy who was terrified and confused after spending hours everyday playing the fantasy game World of Warcraft.
#2 The addictive gravitational pull of the game is so powerful that some gamers have been known...
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#1 Bookshops are full of stories. The stories of bookshop owners, and all the books they read that made them fall in love with reading. The stories of authors, and why they wrote their first book. The stories of customers who walk through the door.
#2 The book industry has changed a lot over the past few centuries. Bookshops are closing due to increased rents, business...
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#1 On November 8, 2018, a transmission tower in Northern California firestorm-like conditions, killing 20 people.
#2 Transmission towers, like highways, must be kept separate from one another and from the insulators that support them. If the space between them becomes too small, electricity can jump from wire to wire or wire to tower in a lightning-like strike.
#3 Transmission...
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#1 In 1981, I was 22 years old, and lying on a sofa in my family's Moscow apartment. My mother, an attractive 54-year-old woman who had graduated from the First Moscow State Medical University, had drawn the contents of a 50mg ampoule of the Hungarian steroid Retabolil into a disposable syringe and injected it into my right buttock.
#2 I had asthma as a child....
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#1 The world is changing, and physical stores are not immune to this. While some have paused or scaled back their expansion plans, many brick-and-mortar-dominant retail brands are still opening stores and posting strong growth and profits.
#2 The power in retail has shifted to the consumer, and what was once scarce no longer is. We no longer go online, but live...
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#1 Angola has some of the fastest economic growth rates in the world. The oil that underlies the country's soils and seabed has fueled the country's growth, but it has also fueled the fear that the oil brings.
#2 Manuel Vicente, who was the head of Angola's oil company, Sonangol, drove hard bargains with the oil majors that have spent tens of billions of dollars developing...
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#1 Sam Hinkie, the general manager of the Sixers, was hired in 2013 to rebuild the team. In 2006, King had decided to trade Allen Iverson, one of the league's premier scorers, to the Denver Nuggets. He called Iverson and told him that he was going to be a Nugget.
#2 Brown had brought King with him to Philadelphia nine years earlier. The Sixers had a young, transcendent...
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#1 The Japanese Footbridge by Claude Monet is a famous painting, but Gustave Caillebotte's paintings are exquisite and less known. The reason Caillebotte is less known is because he is in the impressionist exhibit with Monet, who is more famous.
#2 Gustave Caillebotte was a French painter who was born into a wealthy family. He was friends with many of the most controversial...
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#1 I was hired by Brandon Tartikoff to work in the comedy department at NBC in December 1979. I was manager of comedy development, the junior member of the department. Brandon was a newly minted vice president of development. I was twenty-seven years old, and I knew next to nothing about network television.
#2 The Charles brothers had worked on more than a few iconic...
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#1 The oil and gas industry has the ability to create a brighter future for Africa. For example, in northern Colorado, the oil and gas industry supported economic growth and increased opportunities.
#2 Despite the negative effects of the COVID-19 pandemic, which has affected many economies, African countries are still investing in oil and gas exploration and production.
#3...
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