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"Founder of business strategy consulting firm argues that customers are more persuaded by improvised conversations than scripted sales pitches. Presents techniques and practices for six habits people can learn to enable spontaneous conversations that persuade customers to say 'yes'"--
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A snappy book of simple conversational swaps that reveals how to talk so everyone will listen
Words matter. They can inform, soothe, sting, reverberate, and leave scars. And the wrong words can turn off-literally-the listener, transforming what should be an exchange of information, feelings, and ideas into dead air time. So many of our dialogues with others are like scripts-we say the same things, ask the same questions, react in the same ways,...
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