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"Founder of business strategy consulting firm argues that customers are more persuaded by improvised conversations than scripted sales pitches. Presents techniques and practices for six habits people can learn to enable spontaneous conversations that persuade customers to say 'yes'"--
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THE 30 SECOND MESSAGE CAN CHANGE YOUR LIFE. SOUND IMPOSSIBLE? BELIEVE IT. IT'S TRUE! You can get your point across in 30 seconds. Media research proves it. Television commercials capitalize on it. People are only able to give their full, undivided attention in 30 second "bites." Milo Frank, former CBS television talent and casting head, who teaches communication skills to the top executives of such Fortune 500 companies as AT&T, IBM and Bank of America,...
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"Develop the confidence and poise needed to take your communication skills to the next level Preparing for a presentation, interview, or salary negotiation can instill a sense of dread and fear in many people. Part of the fear comes from the risk of beingcaught off-guard and having to improvise on the spot. This is where the tools associated with improv come into play. While improv is traditionally associated with acting, it can also be a useful tool...
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"An essential guidebook for honing business communication skills... Communications expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion-for building solid relationships, and for increasing credibility in the workplace. With lessons from politics, pop culture, business, family life, and current events, the book identifies common reasons that communicators fail to accomplish their goals,...
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"One of the first books in McGraw Hill's NEW Business Essentials Series providing savvy strategies and specific action steps to improve business communication skills for today's new world of work"--
No matter how great your knowledge, expertise or experience, poor communication skills undermine your ability to get your message across, achieve your objectives, and build crucial relationships. To advance your career—and succeed in other aspects of...
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"Leadership Mastery: Ten Steps to Unlock Your Full Potential" is a must-read for aspiring leaders, seasoned professionals, and anyone seeking to enhance their leadership abilities. It serves as a guidebook and mentor, providing invaluable insights and practical strategies that will inspire, empower, and guide readers on their leadership journey.
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"You appreciate your coworkers, but do they feel appreciated? In today's workplace it is crucial for employees to feel valued. But that's a challenge when you and your employees communicate appreciation differently. Dr. Gary Chapman and Dr. Paul White help you: Elevate employee engagement by making your staff feel truly valued ; Decrease turnover and increase loyalty with your employees and supervisors ; Reduce cynicism and create a more positive...
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DON'T LET YOUR WRITING HOLD YOU BACK.
When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your...
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This user-friendly book is filled with guidelines to help you write performance objectives, reviews, appraisals, and other performance documentation. The book's tips and tools help you find language that's clear, descriptive, objective, and acceptable in today's workplace. Examples, questions, and activities will help you learn on your own, with your team, or with others in your organization.
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"A true culture transformation should outlast the management that initiated it." In his latest book, Phil Geldart, CEO of Eagle's Flight, discusses: How and where to start, Measuring the impact, The role of leadership, How to change behavior, The importance of conviction, Who should do what, The role of HR, and substantially more...The book also includes an action planning workbook with the 30 most crucial questions to address in order to ensure success....
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Want to take your career to new heights with powerful communication skills? Then "Business Communication Management" is your ticket to the top. This trailblazing guide will transform how you connect within the business world. Kickstart your journey with an immersive look inside the dynamic world of professional communication. Whether through written, spoken, visual or digital mediums, discover how to influence others and get results. Master the nuanced...
13) Los secretos del Marketing en Redes Sociales 2020: Descubre cómo construir una marca, convertirte
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Aquí un extracto de "Los secretos del Marketing en Redes Sociales 2020" Hacer Social Media es un término que ha cobrado relevancia en los últimos tiempos. Es el uso correcto de las redes sociales, aunque cuidado, Social Media Manager no es lo mismo que Community Manager y es de los primeros puntos que se aclaran iniciando este trabajo.
El concepto de usar redes sociales no es solamente regalar likes a las publicaciones e imágenes de los amigos...
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Dr. Kenneth Anderson brings you "Participation Leadership Equals Success", a must-read guide to help people in leadership roles across all different backgrounds and businesses become more effective and successful. It's time to become the leader that you are meant to be! Through the insight and advice in this book, you are certain to improve your effectiveness and influence in your respective role.
This motivational book helps leaders become active...
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Can managers have too much of a good thing? Can managers be too clever, or too charming or too courageous? How do you address aggressive behavior in the workplace, the narcissistic manager or anger management in the workplace? Fact: extremes of anything are, by definition, abnormal. You can be too tall or too slim. It is called the spectrum hypotheses: extremes of good things can be bad things. Many offices have mugs, plaques or notices which read:...
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Depuis la parution du tome 1, consacré à l'analyse de campagnes de communication diffusées de 1988 à 2001, le monde des organisations, et donc de leurs communications, s'est complexifié. La consommation des medias, de masse, traditionnels ou émergents, a considérablement évolué. Elle s'est également intensifiée avec la montée du journalisme en direct, l'influence des résultats de sondages de plus en plus fréquents et l'omniprésence...
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Speechwriter Jeff Porro has helped Fortune 250 CEOs and the heads of some of the nation's most influential nonprofits. In his first book, he draws on two decades of experience to provide very practical advice on how leaders can use the spoken word to engage the audiences most important to their success – including funders, clients, investors, employees, the press and public. In the first section of the book, Jeff describes how better speeches, talks...
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Get the Summary of Carmine Gallo's The Bezos Blueprint in 20 minutes. Please note: This is a summary & not the original book. "The Bezos Blueprint" delves into the communication strategies that propelled Amazon's success, focusing on Jeff Bezos's ban on PowerPoint in favor of written narratives. The book explores Bezos's writing skills, particularly in his shareholder letters, and how his communication methods have influenced leaders and entrepreneurs......
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La communication devrait toujours aller de pair avec les grands projets, ceux-ci requérant la participation de multiples acteurs. Ce livre rend compte des défis qu'il faut relever en la matière, en présentant notamment des démarches de cocréation de projets, des méthodes participatives et des outils de partage des connaissances.
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Comunicación en cuatro pasos es una guía práctica para construir tu discurso, generar confianza y dominar las técnicas de comunicación que permiten alcanzar el liderazgo en cualquier ámbito de la vida, especialmente en el mundo de los negocios. La obra enseña desde cómo diseñar una campaña, organizar profesionalmente cualquier tarea de comunicación (un evento, un estudio en redes sociales, una presentación, etc) a cómo gestionar una crisis...
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